Kobe tweeted me a three days ago.
Last night, I was on the radio.
Here’s how it all went down.
I was at work when my TweetDeck alerts started going haywire, and it took me a second to realize… Wait. Did Kobe really just respond to my inane comment? What?!? I went on twitter.com and kept refreshing… and refreshing, certain that this was some sort of glitch/gaffe.
The mentions poured in by the thousands - at least one per second. I couldn’t keep up at all. The adrenaline rush was so strong, I had to walk around the agency several times just to get a hold of myself.
Friends and acquaintances alike started hitting me up as the story spread. My inbox was crammed with messages: “You won’t believe what I just saw on…” & "Dude, I can’t believe that was you!!!" & ”Luke. You are out of control.”
First came the LA Times write-up. Then came Complex, Lakers Nation, and a whole slew of other media outlets. My story even landed on the front page of WorldStarHipHop, arguably the single most influential hip hop community on the internet.
None of it made sense, but you can bet I was on cloud nine the whole 24 hours. The buzz was incredible.
I had no idea what to expect any more, so I expected nothing.
Then while I was casually browsing Twitter, as I’m apt to do, I found out that Power 106 had discussed the story on air. My favorite radio station - the #1 urban radio station in LA - had discussed me. On air.
I quickly followed every single Power 106 personality on Twitter. One in particular (J Cruz, my man!!) immediately followed back and direct messaged me asking for an interview.
I couldn’t believe it. I mean, I’d grown up listening to this guy, and now he was reaching out to me?
The interview took place that night. I don’t think I’d ever been more nervous in my life, but I’d also never felt so excited and alive.
All said and done, I was on the radio three days after my exchange with Kobe. You can listen to the madness here:
It’s one thing to help brands “go viral.” It’s a whole different ball game to be caught up in a media frenzy yourself. The world moves fast. Absurdly fast.
And to think, it all started with just one tweet.
In case you’re still lost, here’s the reference behind #SheWasntWithYouShootingInTheGym: http://rapgenius.com/Rick-ross-stay-schemin-lyrics#note-541830.